It's normal for the numbers in Superads to differ slightly from what you see in Meta Ads Manager or Google Ads. Here's why, and when a gap actually signals a problem.
Most common causes
Cause | What's happening |
Sync delay | Superads pulls data every 24hs, not live. A number that updates in Ads Manager seconds ago may take time to appear in Superads |
Attribution window mismatch | Ads Manager lets you view results under different attribution windows (e.g. 7-day click, 1-day click). In Superads you're looking at your data based on your ad set attribution setting. |
Aggregation level | Ads Manager can roll numbers up by campaign, ad set, or ad. If you're comparing a Superads report grouped by Ad Name against an Ads Manager view grouped by campaign, the totals won't line up by design, they're answering different questions. |
đĄ Tip: If you're trying to validate Superads numbers, compare like for like: same date range, same level of aggregation (ad vs ad set vs campaign).
Don't include a date that hasn't been fully synced yet.
When the gap is a real problem
If you're seeing a large gap, here's how to narrow it down:
1 | Check the sync status |
2 | Match the date range and timezone exactly |
4 | Still off? |