🧠 What Are Superads Scores?
Superads Scores are percentile-based scores that compare each ad’s performance against every other ad in your own account, not against some external or industry benchmark.
This makes it easier to understand what is (and isn't) actually working for you.
There are currently five scores:
Each score runs from 0 to 100, with anything over 50 shown in green—so even without context, you know at a glance what’s performing well.
👥 Why These Scores Are Useful
The biggest advantage of Superads Scores is that they make performance easy to understand, even for people who don’t live in the ad account every day.
For example:
- A designer or copywriter might not know if a 1% CTR is good
- But seeing a Click Score of 70 in green instantly tells them: “This ad gets clicks!”
This makes the scores:
- Great for collaboration across teams
- Helpful for non-media buyers
- Useful for agencies sharing reports with clients
- Ideal for creative reviews without needing full performance context
No spreadsheets, no dashboards full of confusing metrics; just quick, visual signals that show which ads are good at what.
📍 Where You Can Find Superads Scores
You’ll find Superads Scores in any report where you group your data by Ad Name or Creative.
To add them:
- Open a report
- Click Add Metric
- Select any of the five Superads Scores
Currently, scores are only available when grouping by ad or creative. We’re working on expanding them to other breakdown types soon.
🧪 How the Scores Are Built
We calculate scores using percentiles instead of averages. This avoids weird results from outliers and makes them more reliable.
An ad with a Click Score of 75 means it performed better than 75% of your other ads in terms of clicks. We never compare you to external accounts or industries, only to yourself.
If you’re curious about the technical side, check out this article:
👉 How we built Superads Scores
✅ What Can You Use Them For?
- Creative reviews: Know which ads are best at grabbing attention, holding it, or converting
- A/B tests: Compare hooks, formats, or offers at a glance
- Client reporting: Show what’s working without dumping raw metrics
- Internal collaboration: Make it easier for design, copy, strategy, and performance teams to align
Summary
- Superads Scores help you instantly see which ads are best at what
- They’re based on your own ad account, not generic benchmarks
- They’re easy to use, easy to understand, and available to everyone
- They’re great for collaboration, especially across teams or with clients