What is a Breakdown?
A breakdown is a way to group your ad data, to view it in a chart and/or table, in a report. You can think of it as answering the question: “How do I want to look at this data?”
Breakdowns can let you:
- Compare performance across campaigns, ad sets, creatives, or messaging
- Surface patterns by theme or format
- Analyze both structural and creative dimensions of your ads
Breakdown Types in Superads
1. Channel Breakdowns (Available to All Users)
These are standard breakdowns pulled directly from your ad platforms, including Meta, LinkedIn, TikTok, and YouTube.
Examples:
- Ad name
- Ad set name
- Campaign name
- Landing page
- Ad type (image, video, carousel, etc.)
- Creative asset (static, dynamic video, etc.)
- Copy and headline
- Ad status
(side-note: We'll keep adding channel breakdowns. Some frequently requested ones are Placement and Demographic breakdowns. We're working around Facebook API limitations to be able to add them soon)
When to use:
Use channel breakdowns when you want to analyze performance based on how ads are structured or served within the platform.
2. AI-Powered Creative Breakdowns (Pro Only)
These are automatically generated using AI models trained to analyze your actual ad content. This includes ad copy, creative visuals, video voiceovers, and more.
Examples of AI breakdown dimensions:
- Product name
- Creative style
- Value proposition
- Emotion trigger
- Hook type
And many more are coming.
These breakdowns are not dependent on naming conventions. Superads scans the content itself to generate the breakdowns.
If there's any breakdown you'd like to have, just send us a message! We read all user feedback.
When to use:
Use AI breakdowns when you want to surface insights that can't be provided from naming conventions or channel information.
3. Custom Breakdowns (Available to All Users)
Custom breakdowns are based on your own naming conventions. You can define custom rules and groupings using names or tags from your campaign structures.
What makes this especially powerful is that Superads uses AI to scan your naming patterns and suggest groupings to help you build custom breakdowns faster.
Once saved, custom breakdowns can be reused across all your reports and dashboards
When to use:
Use custom breakdowns when you have consistent naming across your ads and want to group them your way. Ideal for teams with structured naming systems.
Can I Combine Breakdown Types?
Yes. You can add more than one breakdown in a report!
For example:
- Group by headline and copy to find high-performing creative combinations
- Group by product name and landing page to compare performance across funnel paths
Adding multiple breakdowns helps you go deeper without needing to build multiple separate reports.