What’s in the Starter Board?
Here’s a breakdown of the default reports you’ll find:
1. Top Ads by Spend
- Groups ads by ad name
- Sorted by spend (can be changed using the top-right dropdown)
- Includes key metrics like Spent, ROAS, CTR, and Superads Scores
- When grouping by Ad Name, we aggregate ad performance across ad sets and campaigns where ad names match. Great if you’re reusing creatives.
- You can click on any ad to see a detailed breakdown
Superads Scores in this report include:
- Hook score – how well your ad grabs attention
- Hold score – how well it keeps attention
- Click score – how good it is at driving clicks These scores benchmark each ad against the rest of your account.
2. Ads by Type
- Groups ads by format (e.g. image, video, carousel)
- Sorted by clicks
- You can easily add other metrics like your preferred conversion action via the Add Metric option
3. Video Drop-off Report
- Focuses on performance of video ads
- Key metrics include:
- Through plays
- Hook rate
- Hook + Hold scores
- Average watch time
This helps you understand which creatives:
- Hook attention effectively
- Hold attention
- Drive actual conversions
Use it to identify what’s working—whether it’s a strong opening hook or a high-converting message—and iterate from there.
4. Headline, Copy, and CTA Comparison Reports
These reports group ads by individual creative elements:
- Headline Comparison
- Copy Comparison
- CTA Comparison
You can even combine breakdowns—for example, grouping by headline + copy in the same report—to find the best-performing creative combinations.
5. Landing Page Comparison
- Groups ads by landing page URL
- Helps you identify which pages convert best
- You can change the conversion metric based on your own goals
6. Account Overview
- Groups by ad account
- Gives you a high-level overview of performance across all connected accounts
- On Pro plans, you can select and compare multiple ad accounts within a single report
Fully Interactive and Customizable
- All default reports can be edited, duplicated, or deleted
- You can click on any data point or ad to dive deeper into its performance
- In gallery view, clicking a creative thumbnail shows a full preview and detailed performance breakdown
Use the starter board as your launchpad. Explore what’s there, customize it to your needs, and build from it to create your ideal reporting setup.