7. How to Create and Use Custom Breakdowns in Superads

Custom breakdowns let you group your ad data based on the naming structure of your campaigns, ad sets, or ads. This is useful for teams with a consistent naming conventions.

2 min read
Published June 17, 2025

You can use custom breakdowns to analyze performance by:

  • Audience segments
  • Funnel stages
  • Campaign types
  • Product lines

Any other logic embedded in your naming

Two Ways to Create Custom Breakdowns

Option 1: Build Directly from a Report

  1. Go to any report and click Group by
  2. Select Create custom breakdown (first item on the list)
  3. This opens the Group Builder

If you’re on a Pro plan, Superads will scan your naming conventions and suggest custom breakdowns for you! These suggestions come from AI models analyzing patterns in your:

  • Campaign names
  • Ad set names
  • Ad names

You can:

  • Use the suggested groups directly
  • Modify them
  • Build your own from scratch

To create a breakdown manually:

  • Name your group (e.g. “AI Ads”)
  • Define the rule (e.g. ad name contains “AI”)
  • Add more groups with different rules
  • Click Apply to use it immediately
  • Click Save and Apply if you want to reuse it later

Option 2: Create from Workspace Settings

You can also manage all your breakdowns in one place:

  1. Click Group by from any report
  2. Scroll to the Custom Breakdowns section
  3. Click Manage to open your Workspace Settings

From there:

  • Go to the Custom Breakdowns tab
  • Click Create Custom Breakdown
  • Build your breakdown using the same rules as above
  • Save it to make it available in any report or board

Advanced: Using Value Extractors

For teams with structured naming conventions, Superads also offers a Value Extractor.

This lets you define custom logic using SQL-style formulas to extract values from campaign, ad set, or ad names.

  • Use it to pull specific values from a naming string
  • Ideal for complex naming logic (e.g. “Geo-Product-FunnelStage”)
  • Hover over the Value Extractor label in the UI to get a guide on syntax and available parameters

Example:

  • Extract everything before the first dash in an ad name
  • Extract a region code from the middle of a string

Best Practices

  • Be consistent with your naming structure to get the most out of AI suggestions and custom rules
  • Use saved breakdowns across multiple reports to keep things standardized

Combine custom breakdowns with other breakdown types (e.g. channel or AI) to go deeper in your analysis